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the art of being unique

every great thing is unique.

anything that is generalized and becomes the standard loses the title of being unique.

in this market, being unique is the highest possible leverage someone can have.

still sometimes uniqueness is feared, hidden and even discarded.

ppl fear to be unique.

because being unique also brings lots of uncertainties. when something or someone is unique, there's no already verified path to follow.

that's why i always believe that being unique requires courage.

because being unique is scary.

when you are unique, you don't have the validation of others, you have no friends who are doing what you're doing, you are not fitting into a structure created by society.

only the people who have courage ("audacity" in modern terms) can be and stay unique.

whether it's content or product or personal brand or anything, being unique is the ultimate hack.

that's how best artists become the best, best products become the best and best work becomes the best.

be unique at all costs.